Brand initiatives to help the local community in Bali
It’s a difficult time for many people but especially for those who have lost their jobs. That has happened to many people here in Bali as the island mainly depends on tourism.
With borders closed and most shops and restaurants closed, many business owners decided to let their staff go for the foreseeable future. The problem is, there’s no unemployment schemes in Indonesia, no benefit offices people can reach out to, resulting in people having no food and no way to support themselves and their families.
Luckily, there have been incredible initiatives created by local brands and communities to help out and provide food for those in need.
Here are some of the ones we love the most:
Do you know Indosole? If you don’t, you can check them out here. They are a B-corp footwear brand using recycled tires to create their products. They have partnered with another local brand House of Pnny and Room for dessert to help out those in need.
Room for Dessert is a fine dining restaurant located in Ubud. Over the last few weeks they have been working to transform their current concept into a takeaway called Dharma Buns. With the revenue generated, they have been distributing fresh, nutritious meals to local workers.
They didn’t only take the “let’s give food away” approach, but created healthy meals using sustainable farming methods and locally sourced ingredients.
This is when Indosole decided to join in and give a percentage of their sales towards the initiative. It’s pretty straight forward, for every pair of flip flops, they serve 3 people and for every pair of slides, they feed 5 people.
At House of Pnny, they created a limited edition T-shirt from which all proceeds are donated to Room for dessert, one t-shirt feeds 20 people.
A great initiative, don’t you think?